Before starting work on a new website, webpage, or update to a section of a website, here are some questions to consider. Use these as a guide when working with those involved in the website decision making process. The answers to these questions will also be helpful if you plan to work with a member of the IANR Media's web team to design your site or page.
Download PDF Version- Why would someone look for this site/page?
Who is the audience? - How would someone look for this page?
Are there specific search terms we need to highlight? What other websites in IANR could link to this site/page? - Once they find this site/page, what should they do?
What do we expect a user to take away? What are the goals of this site/page? - What types of content need to be on this site/page?
News, faculty, event calendar, forms, etc. Feel free to include examples from other unl.edu sites. - How will the site/page be maintained?
Who will update it? How often? How will news and events be handled? - How should the site/page flow?
For pages, what information should be highlighted? For sites, what pages are in the red navigation (up to six across and six down)? Where does this site/page live (ex: under CASNR, as part of a department, etc.)? - How will you measure success?
Make it as precise as possible. For example: We’ll know the site is successful if we...- increase our email signups by 25%.
- we outrank our competitors in search for the following search terms [...]
- we increase registrations by 10%
- traffic increases by 15% (sessions, pageviews or unique pageviews)
- our publishing frequency reaches at least 10 new pages of content a week
- over 20 authoritative sites (.gov or .edu) link to our site
- our site gets mentioned by media outlets
- What images and text need to be included?
Who could we work with to get this information? - Are there examples from other .unl.edu sites that we can reference?
- When will this project go live?