Set up new Google Analytics Account for UNLcms

Create Google Analytics Account

Before creating a new Google Analytics account, make sure the site doesn't already have one associated with it. Do not create a new Google Analytics account for the site if one already exists and is in use. There are different ways Google Analytics code may have been placed on a UNLcms site. Most commonly, Google Analytics code may have been entered in Appearance>Settings in the"Head HTML" field or the Google Analytics ID may have been entered in Configuration>Google Analytics. Check both places to determine if a Google Analytics account already exists for the site (or email to check).

1. Go to Google Analytics
2. Click the Admin Gear icon on the bottom of the Google Analytics left navigation
3. Click "+ Create Account"
4. Enter or select the following:
   1. Enter "Account Name": mywebsite.unl.edu
   2. Uncheck Data Sharing Settings except for "Technical support"
   3. Click "Next"
   4. Under "Property name", enter mywebsite.unl.edu
   5. Under "Reporting Time Zone" select "United States" and "Chicago Time"
   6. Click "Show advanced options" and click on the toggle to display the option for using Universal Analytics instead of Google Analytics 4
      
   7. Enter "Website URL": mywebsite.unl.edu
   8. Click "Create a Universal Analytics property only" (you can create a GA4 account on a later date and add the script in appearance>settings>head HTML)
   9. Click "Next"
   10. Click "Create"
   11. Check the terms of service box and click "I Accept"
5. Copy the Google Analytics tracking code ID (starts with UA-) to paste it into the UNLcms Google Analytics Module Settings

Create RAW View (unfiltered)

1. In Google Analytics, while in the same account as above, click the Admin Gear icon on the bottom of the Google Analytics left navigation
2. Under "View", select "All Web Site Data" in the dropdown and click "View Settings".
3. Click "Copy view", enter "RAW" under "New view name" and click "Copy view"

Add Filters to Default View

1. Under "View", select "All Web Site Data" in the dropdown and click "View Settings"
2. Change "All Web Site Data" to "mywebsite.unl.edu"
3. Under "Exclude URL Query Parameters ", enter "fbclid, back"
4. Check the box next to "Exclude all hits from known bots and spiders" and click "Save"
5. Click "Filters" on the left navigation
6. Click "+ADD FILTER" and add a filter for WebAudit (see article Add Filter to Exclude Web Audit Traffic From Google Analytics)

Create TEST View (with default view filters)

1. Under "View", select "mywebsite.unl.edu" in the dropdown and click "View Settings"
2. Click "Copy view", under "New view name" enter "TEST" and click "Copy view"

Create Search Console Property

1. Go to Search Console
2. Click "ADD A PROPERTY"
3. Under "URL prefix, enter the URL https://mywebsite.unl.edu and click "Continue"
4. On the "Ownership auto verified" popup screen, click "DONE" (If done is not an option, make sure you are logged into the Google Analytics account)
5. Do the same as above for the http:// version of the URL
6. Go to the Google Analytics account for the site
7. Click the Admin Gear icon on the bottom of the Google Analytics left navigation
8. Under "Property" click "Property Settings"
9. Under "Search Console" click "Adjust Search Console" and click "Add"
10. Select the radio button next to the site URL (https:// version) and click save
11. In Google Analytics, refresh the Search Console Settings page, uncheck RAW and TEST and click "Save"

Set up Google Analytics tracking in UNLcms

1. In UNLcms, click "Modules" on the admin toolbar and search for "Google"
2. Click to turn ON the Google Analytics module and click "Save configuration"
3. Click "Configure" in the dropdown next to the module
4. Paste the Google Analtyics tracking code ID in the Web Property ID field
5. Click "Links and downloads" and uncheck "Track clicks on outbound links", "Track clicks on mailto links" and "Track clicks on downloads"
6. Click "Save configuration"